It reminds me of Evelyn Waugh, "The Loved One".

Well, here we are encouraged to buy a prepaid funeral plan, and I have seen adverts for them... I can't say about TV adverts, but I have seen flyers that arrive with catalogues for "older people", and street billboards occasionally (not really often though). I think in UK it's being promoted more because we have an overbalance of older people in the society, and I guess that could be also the reason why the adverts in Japan.

Hehe, I don't mind that idea... the tastelessness makes me laugh. And in fact, I can see why people choose to preplan for their funeral, grave space and whatnot! lol... when I was a kid I used to amuse myself by writing my will. Ironically, now I'm actually old enough to make one, I never have...